Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
In leading the design and creative development of over 15 mobile apps for Sesame Workshop, I undertook extensive hands-on design work, directed teams of designers, animators, and illustrators, and closely collaborated with developers on the technical execution of the process. I actively engaged in 'speaking tech,' bridging the gap between design and development to ensure the successful delivery of apps across iOS, Android, and various devices.
I led the redesign of this multiple award-winning app for iOS, Android, and Windows. The primary design challenge was seamlessly incorporating a substantial amount of new content and activities. This was achieved with a "clever lever" gear switch in the bottom left, raising an additional content panel for easy access and infusing a playful element into the overall app experience.
This resource app is designed to support families facing the challenges of a loved one's incarceration. The overarching design objective was to uphold Sesame branding while presenting more serious, adult-facing content in a calming manner. This goal was accomplished through a clean aesthetic, a soothing color palette, subtle patchwork accents, and a gentle "page flip" animation.
This Parent's Choice Gold award-winning app for iOS and Android devices, developed in partnership with PSEG, focuses on teaching preparedness in emergencies. In my role, I art directed the outside agency developing the app and did the hands-on design of assets to craft an overall user experience guiding them through topics, tips, videos, checklists, and resources. Additionally, the app features a dedicated section for fun children's activities.
Navigating the sensitive topic of divorce, this bilingual iOS and Android app offers essential tools for parents and caregivers to assist children during challenging transitions. Utilizing a drop bucket functionality, users seamlessly move from one section to another. To enhance user clarity, I employed monochromatic text colors, distinctly identifying each topic or section.
This Parent's Choice Gold Award-winning iOS and Android app is an extension of the Sesame Street for Military Families project, turning the relocation experience into a fun journey for children. Through an avatar machine with interchangeable features, each child crafts their unique identity. The main menu unfolds as a map, guiding users through the moving journey. Environments are unlocked with each screen progression, facilitating the exploration of the new home and the creation of friendships in the new neighborhood.
I find great satisfaction in the conception and design of homepage app icons, where the challenge lies in encapsulating the upcoming user experience within a minimal space.
Specific to the Outreach and Social Impact apps to ensure visual cohesion in the app stores, I adopted a unified approach. These icons feature a flat or illustrated aesthetic against a white background, with the inclusion of the iconic Sesame Street logo, providing a distinctive and easily recognizable look.