The wireframes were developed to easily accommodate new content additions and modules.
The color palette being primarily in purple hues was strategically aligned with the significance of the color purple in military and the
"Purple Up for Military Kids" day that is celebrated each year. Purple symbolizes the combined colors of all branches of the military---Army green, Coast Guard blue, Air Force blue, Marine red, and Navy blue.
My visual concept with the homepage icon design is both the purple stars representing the military, and the descending sizes representing a family.
Facebook Promo Campaign
I recently designed a series of social media web promos for the Sesame Street for Military Families Facebook page to promote relevant topics and drive traffic to specific areas of the site.