Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
In leading the design and creative development of over 15 mobile apps for Sesame Workshop, I took on extensive hands-on design work, directed teams of designers, animators, and illustrators, and closely collaborated with developers on the technical execution. I actively engaged in 'speaking tech,' bridging the gap between design and development to ensure the successful delivery of apps across iOS, Android, and various devices.
I led the redesign of this multiple award-winning app for iOS, Android, and Windows. The primary design challenge was seamlessly incorporating a substantial amount of new content and activities. This was solved with a "clever lever" gear switch design in the bottom left, raising an additional content panel for easy access and infusing a playful element into the overall app experience.
This resource app supports families facing the challenges of a loved one's incarceration. The design objective was to uphold Sesame branding while presenting more serious, adult-facing content in a soothing manner. This was achieved through a clean aesthetic, a soothing color palette, subtle patchwork accents, and a gentle "page flip" animation.
This Parent's Choice Gold award-winning app for iOS and Android, developed in partnership with PSEG, teaches emergency preparedness. I art directed the outside agency developing the app and designed assets to create an intuitive user experience, guiding users through topics, tips, videos, checklists, and resources. The app also features a dedicated section for fun children’s activities.
Navigating the sensitive topic of divorce, this bilingual iOS and Android app offers essential tools for parents and caregivers to support children through challenging transitions. Featuring a drop bucket functionality, users can easily move between sections. To improve clarity, I used monochromatic text colors to distinctly identify each topic or section.
This Parent's Choice Gold Award-winning iOS and Android app is an extension of the Sesame Street for Military Families project, turning the relocation experience into a fun journey for children. Through an avatar machine with interchangeable features, each child crafts their unique identity. The main menu unfolds as a map, guiding users through the moving journey. Environments are unlocked with each screen progression, facilitating the exploration of the new home and the creation of friendships in the new neighborhood.
I find great satisfaction in the conception and design of homepage app icons, where the challenge lies in encapsulating the upcoming user experience within a minimal space.
For the Outreach and Social Impact Sesame apps, I adopted a unified design approach to ensure visual cohesion in the app stores. These icons feature a flat or illustrated aesthetic against a white background, incorporating the iconic Sesame Street logo for a distinctive, easily recognizable look.