JILL FIORE CREATIVE
Art Direction and Visual Design
DA-thumb.jpg

Domus Aabo Boutique Hospitality

I was contracted to originate a brand identity for a New York based boutique hospitality company.  This included color palette, font styles, website creation and a sales kit for potential investors. 

I had tons of the business owner's random photographs as well as physically working from the actual homes to come up with my concepts.

DA-web-desktop.png
 I designed a responsive website via Squarespace using the photographs to come up with sleek headers, keeping it all very clean with lots of white space, with the prominent pops of color being the UI. The blue is consistent with accents of the home decor. 

I designed a responsive website via Squarespace using the photographs to come up with sleek headers, keeping it all very clean with lots of white space, with the prominent pops of color being the UI. The blue is consistent with accents of the home decor. 

DA-phoneview.png
DA-Reserve.png
Domus Aabo Sales Kit

Domus Aabo Sales Kit

For the sales kit, after color correcting and editing the photography to obtain a uniform look, I then laid them out in a non-symmetrical frame work around a consistent center circle that held the pertinent information. I didn't "reveal" too much of each photo to convey elegance and modern luxury with an artistic touch. 

DA-1-Saleskit-Title.jpg
DA-3-Saleskit-Living.jpg
DA-4-Saleskit-Bedrooms.jpg
DA-5-Saleskit-Kitchens.jpg
DA-6-Saleskit-Bathrooms.jpg
DA-7-Saleskit-Amenities.jpg
DA-8-Saleskit-Properties.jpg
DA-9-Saleskit-Neighborhood.jpg
DA-10-Saleskit-Penthouse.jpg
DA-11-Saleskit-VillageGem.jpg
DA-12-Saleskit-CottageHouse.jpg
DA-13-Saleskit-CarriageHouse.jpg
DA-14-Saleskit-CarriageHousePlus.jpg
DA-16-Saleskit-Contact.jpg