Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
I was contracted to develop a brand identity for a boutique hospitality company based in New York, with multiple locations across the city. This encompassed establishing a cohesive color palette, crafting a distinctive logo, selecting appropriate font styles, and designing a user-friendly website, which I also developed. Additionally, I created a high-end sales kit for both print and digital formats, tailored for presentation to potential investors. The impactful sales kit resulted in the successful recruitment of two new investors, facilitating the acquisition of a new property to rent.
On the Homepage, I featured a captivating panorama of the skyline view from one of the rental properties' rooftops, capturing the essence of New York City living and reinforcing the unique character of the property.
The header design features a close-up of herbal teas and pristine white tea cups used throughout the properties, evoking a sense of tranquility and sophistication. This welcoming design flows directly into an intuitive booking form, making reservations effortless and ensuring a seamless user experience.
Featuring the custom tagline I crafted, 'Our promise, your experience,' the testimonials page design reflects the clean, elegant aesthetic of the properties. A serene image of sunlight pouring into a bedroom window sets the tone for the guest experiences shared below.
Immersive Concept Creation:
Invited by the business owner to work directly from the homes, I crafted concepts for the sales kit. Being on-site allowed me to immerse myself in the environment, inspiring creativity in the development process.
After meticulously color correcting and editing a variety of photos for a cohesive look, I designed a non-symmetrical layout around a central circle, featuring the logo and fonts. Opting for a perfect square format for printing, we aimed to emphasize the elegance and sophistication of the design.
I developed the film strip layout as an intentional design system for the sales kit that structures key property details in a way that’s clear, easy to scan, and visually cohesive. Each circular element seamlessly holds essential rental information while dipping into the film strip of property imagery below, integrating text and visuals in a dynamic, layered composition.
This system is both consistent and flexible, working across different property types to maintain brand cohesion without feeling rigid. The result is a refined, structured layout that guides the eye and presents information with clarity and style.