Girl Scouts Cookie Cares: Emergency Landing Page
During the pandemic crisis, the Girl Scouts Cookie Cares initiative emerged as a pivotal rescue effort, navigating the challenges that struck right in the midst of their annual cookie season. The pandemic disrupted the traditional avenues for local troop funding, support, and entrepreneurial programming, particularly with the limitations on in-person cookie sales and distribution.
METRICS OF SUCCESS:
1,884,930 packages sold, with 11% donated and 89% bought.
$8,936,922 gross revenue generated.