Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
During the pandemic crisis, the Girl Scouts Cookie Cares initiative emerged as a pivotal rescue effort, navigating the challenges that struck right in the midst of their annual cookie season. The pandemic disrupted the traditional avenues for local troop funding, support, and entrepreneurial programming, particularly with the limitations on in-person cookie sales and distribution.
METRICS OF SUCCESS:
1,884,930 packages sold, with 11% donated and 89% bought.
$8,936,922 gross revenue generated.
I spearheaded the rapid design, execution, and continuous operation of a dynamic landing page. Faced with the urgency of the situation, I leveraged the existing backend structure to swiftly adapt an existing web page to both desktop and mobile platforms. This strategic move enabled a rapid transition from decades of in-person operations to an effective digital experience.
Following a 9-day sprint encompassing both design and development, coupled with a 9-week campaign run, the Girl Scouts Cookie Cares initiative concluded with remarkable results. This marked a significant milestone for GSUSA, introducing a single, national link for the Cookie Program and pioneering digital operations within an organization historically rooted in iconic in-person experiences.
A custom, campaign-branded tracker was designed to show national progress in real time, reinforcing momentum throughout the sale.
A location-based entry point routed users toward buying or donating cookies through their local Girl Scout councils.