Art Direction and Video Production

This project captured a series of first-of-their-kind music experiences across Tanzania with Daybreaker — including a live concert inside the Ngorongoro Crater, a silent disco atop a towering rock formation, and a hot-air-balloon performance over the Great Migration.

I led creative direction in post-production, partnering closely with the video editor to shape the narrative, refine pacing, and craft a seamless story around how Sound Off’s silent technology enabled large-scale performances in sensitive natural environments.

The video positioned the brand as a global experiential leader — showing how music, place, and technology can intersect without disruption.

For the official music video for The Climb, I served as creative director, executive producer, and lead on-screen performer, overseeing the project end-to-end from concept through execution. I assembled a local crew and relocated production to the Arizona desert for an outdoor shoot.

Guided by my original storyboards and desert-road-film references — including Fear and Loathing in Las Vegas and Natural Born Killers — we staged sequences across open highways and a neon-lit roadside motel, supported by expansive drone shots and high-contrast environments, to build a narrative rooted in freedom and defiance.

The finished film earned recognition as a Semi-Finalist in the MAGMA Film Awards.

The collaboration between Girl Scouts and DreamWorks' Spirit Untamed for 'Find Your Adventure' provided a unique opportunity to generate excitement and awareness of a major brand partnership, but with the challenge of merging DreamWorks' high-end animation with GSUSA still images.

In close partnership with an outside agency, I oversaw the integration of graphical elements from our new brand identity as animated frames around the static photography and messaging. The spots were woven with significant scenes and lines from the movie that perfectly align with the representation of those moments, while they harmonized seamlessly with the movie's score, conveying the spirit of adventure through both mediums and resulting in a beautiful promotional video that significantly increased engagement around this initiative.

For this promotional campaign supporting Girl Scouts’ Make Your Mark challenge with My Little Pony, I contributed to the creative development and execution of the live-action and animated hybrid spot.

The film centers on a Girl Scout opening a “magical” cookie box—revealing objects that symbolize the skills and confidence gained through participation, from creative pursuits to outdoor adventure. Each discovery is heightened through animated effects, culminating in a reveal moment where she sees herself in uniform, surrounded by new friends as ponies take flight overhead.

In collaboration with Warner Bros.’ DC Super Hero Girls, this video spotlighted the partnership between the two brands while driving awareness and sign-ups for the Cookie Pro initiative. The creative challenge was blending the studio’s detailed animation with the stylized illustrated characters created for Cookie Pro.

I led a cohesive illustrated visual environment throughout the spot, using vibrant backgrounds and dynamic motion to convey superheroes in action—including a race to a Warner Bros. studio reveal tied to the grand-prize trip.

Music and animation were synchronized to reinforce the theme of empowerment and inspiration. The resulting video captured the spirit of the collaboration, increasing engagement and Cookie Pro sign-ups upon launch.