Paul Labrecque, a luxury beauty line and reseller of high-end beauty brands, contracted me to create email marketing campaigns, website banners, and social media campaigns. The primary design challenge was developing visual solutions that would preserve the integrity of each highlighted brand while achieving a cohesive multi-brand look. The multi-brand campaigns drove a remarkable +1,927% profit increase.
CHALLENGES:
Multi-Brand Consistency: Ensuring the unique identity of each brand while providing a unified visual experience.
Marketing Alignment: Ensuring that all marketing materials (emails, banners, and social media posts) match the style and goals of each brand while fitting into the overall campaign strategy.
SOLUTION:
I created a look that would cohesively tie in the different elements of all the different brand products yet showcase the individuality of each brand. I designed the container of the mailing to visually align with the main components of the Paul Labreque website for click through value and further cohesiveness within the campaigns.
I repurposed the product image designs from the email campaign to create weekly eye-catching Facebook posts for product promotions, emphasizing the exclusivity of the featured beauty brand while driving traffic to the website, boosting brand visibility, and encouraging product purchases.
The Summer Skincare Event sponsored by Biologique Recherche campaign designs focused on their brand's clean and elegant aesthetic, incorporating gold and blue accents from their palette to showcase a polished and upscale aesthetic.
The campaign maintained visual consistency and recognition across various platforms, including email, website banners, Facebook, and Instagram, resulting in enhanced brand visibility and engagement across digital platforms.
