JILL FIORE CREATIVE
Art Direction and Visual Design
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Paul Labrecque

I was contracted to do some email marketing campaigns, website banners and social media imagery for this high-end beauty salon and online store.  Being a re-seller of a variety of beauty brands, it was a fun design challenge to come up with visual solutions for multi-brand looks, or simply maintain the integrity of one particular brand that was being highlighted. 

Biologique Recherche Summer Skincare Event

Biologique Recherche Summer Skincare Event

The first campaign was a Summer Skincare Event that was sponsored by Biologique Recherche.  It included an email promotion, web banners, and a facebook post. The design focus was their brand's look and feel...very clean and elegant with gold and blue color accents specifically from their palette.

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Multi Brand Fall Promotion

Multi Brand Fall Promotion

I loved working on this campaign as I was able to concept a look that would cohesively tie in the different looks of all of the brand products. I designed the overall UI of the mailing to be geared towards the main components of the Paul Labreque website, particularly the header and navigation, which they are now using as their main template for all their campaigns. 

This email campaign resulted in a +1927% profit increase. 

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I took the product image blocks and created Facebook images for an eye catching weekly post and boost to the site.

I took the product image blocks and created Facebook images for an eye catching weekly post and boost to the site.

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