Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
Anthony Nehra, the trainer, nutritionist, and author behind NYCFit.com is a highly visual individual with a clear vision for his brand's aesthetics. Bringing me on board, we collaborated to elevate the visual brand, making improvements to his website to forge a more personal connection to his identity. Together, we refined the logo, curated an inspiring color palette, introduced new photography, and launched a compelling email and social media campaign that centered around his impactful presence as a New York City trainer. The results garnered 7 new in person clients, a 43% increase, a 21% increase in website traffic, and a 10% reduction in bounce rate.
Elevating the logo's prominence involved strategic typesetting and vibrant color application to make it stand out not only within the navigation bar but also on various products, ensuring its recognizability across different mediums. With a "mobile-first" design intention, I ensured that the logo maintained its impact and clarity on smaller screens. By meticulously adjusting typography and color scheme, we aimed to amplify the website and the logo's visual impact, reinforcing the brand identity and facilitating smoother navigation for users. These refinements contributed to an overall improvement in user engagement on the website.
On a sunny day, Anthony and I strolled through the city, seeking the perfect shot against a NYC backdrop. Our journey led us to the East River, where the Manhattan Bridge background framed the focal point of the content. Anthony, facing the sun in a pose exuding strength and empowerment, seemed to declare, 'bring it on, world!' The image seamlessly integrated with his favorite blue color palette.
The captivating photography sessions and subsequent social media campaign significantly boosted engagement and brand visibility for NYCFit, driving notable enhancements across key performance indicators, encompassing website traffic, social media engagement, and client inquiries.
(Photographs by Jill Fiore)