JILL FIORE CREATIVE
Art Direction and Visual Design
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NYCFit

NYCFit is an amazing client. Trainer and author of NYCFit.com, Anthony Nehra, is a very visual person who is well aware of his desired look, fonts, etc. He brought me onboard to pump up the brand and make it a bit more personally connected. Together we established a stronger logo, a more motivating color palette, new photography, and some email and social media campaigning. 

I made the logo more prominent with typesetting and bolder colors that pop off of the top navigation bar.

I made the logo more prominent with typesetting and bolder colors that pop off of the top navigation bar.

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About Anthony

About Anthony

A new photograph and layout were simple visual changes to make the 'About' section a bit more personal and inviting.

(Photograph by Jill Fiore)

Social Media campaign

Social Media campaign

Anthony and I walked around the city on a sunny day trying to capture a powerful photograph with an NYC background.  When we landed at the east river, the Manhattan bridge framing the background with him facing the sun at a stance of strength and empowerment just kind of said "bring it on world!"

(Photograph by Jill Fiore)

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