Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
BK Speed Coffee, a specialty coffee brand in Brooklyn NY, needed a unique visual identity and enhanced social media presence. Leveraging their vibrant pop art packaging, I extended the aesthetic to create a cohesive brand identity, complete with a defined color palette and social media templates, and social media campaign strategy that yielded impressive results, marked by a remarkable 389% surge in followers and a substantial 50% increase in sales.
The BK Speed Coffee logo took a recurring and prominent role in my designs, ensuring immediate recognition. Simultaneously, I used the 'BK Speed coffee girl' as a key element in the brand's storytelling.
The result? A visually cohesive brand that stands out and now grows its consumer base. The carefully curated color palette and social media templates foster consistent brand recognition and engagement.
To acquire more followers and gain more interest in the follow through of product exploration and purchase, I developed a social media strategy that included the following:
1—Varied Color Palette Backgrounds: Enhancing grid consistency with vibrant and appealing pops of color.
2—Increased Product Imagery Focus: Featuring more actual product images to captivate the audience.
3—Strategic Copy Integration: Providing copy suggestions aligned with visual content, always accompanied by a compelling Call To Action (CTA).
Promotional sampler packs including coffee beans, stickers, buttons, etc. “Definition” copy option and shorter alternative:
good·ies —plural noun. any objects, rewards, prizes, etc, considered particularly desirable, attractive, or pleasurable.
Subscribe today and get ALL the BK Speed goodies! 🫘🤩
Link in bio.
OR
Subscribe today and get ALL the goodies! 🫘🤩
Link in bio.
'Astonisher' cold brew promotional copy options:
From your finger tips to your lips in the pleasure of your own home. ☕️🧊
Astonisher cold brew blend available for purchase!
Link in bio.
OR
Nothing says happiness like a cold brew in August. ☀️🧊
Astonisher blend available now at a HOT summer discount!
Link in bio.
Multiple cup size design to encourage exploration of the different blends:
It’s not the size of the cup, it’s the BKSpeed magic that’s in it. ☕️✨
Hit the link in bio to explore the brew that’s right for you! 🫘
“Snake Charmer Latte” design face to face with BK Speed girl copy options:
Who’s charming who? 👁️🐍
Get hypnotized with a BK Speed latte @fictionbar today!
OR
All creatures see eye to eye when it comes to a BK Speed latte! 👁️🐍
Get yours today @fictionbar OR make your very own with Death Defier blend.
Link in bio.
Flipped version of the 'Snake Charmer Latte' design, featuring the brand lightning bolt directly striking into the coffee:
It’s got a real bite to it, but it gives you the jolt you need! ⚡️🐍☕️
Get a BK Speed latte today @fictionbar or make your own at home with Death Defier blend.
Link in bio.
Beyond the coffee offerings, the brand faced confusion with a flagship brick-and-mortar location within a Brooklyn hotel, sharing the same name. This ambiguity led to uncertainty about whether it referred to the product or the physical space.
To address this and enhance the perception of the establishment's upscale ambiance, I initiated a focused 'Unique Selling Point' (USP) social media campaign. This campaign honed in on the three distinctive aspects—The People, The Products, and The Place—that set the café apart.
Faced with a shortage of high-resolution photography, I crafted a collage layout. This allowed me to showcase the imagery optimally, employing smaller segments and zoomed-in crops.