Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
Designing billboards for Times Square was a career highlight, showcasing my versatility in bringing a brand to life across all mediums. Crafting distinct designs for two locations with unique specifications while maintaining a cohesive campaign across multiple city blocks was a thrilling challenge. Times Square stands as the ultimate stage for out-of-home marketing, offering unparalleled exposure and impact.
Innovatively, both billboards featured a call-to-action that prompted viewers to engage further with the campaign. By texting "GIRL" to 59618, passersby accessed additional information, extending the reach and impact of the Girl Scouts' message and promoting new memberships.
At the bustling intersection of 49th Street and 7th Avenue, my GSUSA billboard design faced a unique challenge — towering specs of 640 x 4894. Encompassing the entire building height, the billboard not only met but embraced these dimensions while two synchronized promotional videos anchored the bottom, seamlessly integrating into the overall design.
Carefully curated photography and a thoughtfully designed diagonal text layout came together to set the stage of a Girl Scout engaged in rock climbing, skillfully scaling a New York City building, captured in a moment that embodies the spirit of adventure and empowerment.
At the vibrant intersection of 42nd Street and 7th Avenue, this GSUSA billboard design boldly showcased a 640 x 1696 rectangle. Seamlessly integrating with the urban surroundings, it features one corresponding video to enrich the visual experience, capturing the essence of Girl Scout adventure and empowerment on NYC’s infamous 42nd Street.