Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
I was contracted to develop a brand identity for a boutique hospitality company based in New York, with multiple locations across the city. This encompassed establishing a cohesive color palette, crafting a distinctive logo, selecting appropriate font styles, and designing a user-friendly website, which I also developed. Additionally, I created a high-end sales kit for print, tailored for presentation to potential investors. The impactful sales kit resulted in the successful recruitment of two new investors, facilitating the acquisition of a new property to rent.
On the landing page, I featured a captivating panorama of the skyline view from one of the rental properties' rooftops, evoking the classic New York City living experience and enhancing the appeal of the boutique hospitality offerings.
Featuring a close-up image of herbal teas and pristine white tea cups, the header design embodies tranquility and sophistication, while ensuring seamless functionality for booking directly from the page.
With the tagline I crafted, 'Our promise, your experience,' the testimonials page compliments the clean and elegant aesthetic of the overall website, with a header image of sunlight pouring into the bedroom window of the Cottage House property setting the tone.
Immersive Concept Creation:
Invited by the business owner to work directly from the homes, I crafted concepts for the sales kit. Being on-site allowed me to immerse myself in the environment, inspiring creativity in the development process.
After meticulously color correcting and editing a variety of photos for a uniform look, I designed a non-symmetrical layout around a central circle, featuring the logo and fonts. Opting for a perfect square format for printing, we aimed to uplift the elegance and sophistication of the design.
To ensure clarity and focus on the details of each space, such as the rental name, number of bedrooms, guests allowed, and cost, I incorporated a distinctive "film strip" design at the bottom of the space details section of the sales kit. This design keeps the intended focus of the copy while welcoming an exciting glimpse into each space