Design Leader. Visual Storyteller. Creative Problem Solver.
Design Leader. Visual Storyteller. Creative Problem Solver.
I was contracted by Paul LaBrecque, a beauty line and reseller of high-end beauty brands, to create email marketing campaigns, website banners, and social media campaigns. I enjoyed the design challenge of developing visual solutions for multi-brand looks while preserving the integrity of the highlighted brand. The multi-brand email campaign led to a remarkable +1,927% profit increase.
On this email campaign I created a look that would cohesively tie in the different elements of all the different brand products. I designed the container of the mailing to visually align with the main components of the Paul Labreque website for click through.
The first campaign was a Summer Skincare Event that was sponsored by Biologique Recherche. The design focus was their brand's look and feel—very clean and elegant with gold and blue color accents from their palette.